POM rocks like DOTA... AS IF!
some parts that i have memorised, hope they come out tml! LOL
Needs are states of felt deprivation.
Wants are the form human take as they are shaped by culture and individual personality.
Demands are human wants that are backed by buying/purchasing power
(this could cost me 6 marks.)
Marketing is the delivery of customers satisfaction at a profit.
Production Concpet
Product Concept
Selling Concept
Marketing Concept
Societal Marketing Concept
(this could cost me 6 marks.)
e-business is the use of electronic platform to conduct a company's business.
e-commerce is the buying and selling processes supported by electronic means.
e-marketing is the "e-selling" side of e-commerce.
(this could cost me 6 marks.)